Visual identity

One hand, drawn throughout

The film's language — hairline drawing on warm paper, a single vermilion for every number, green reserved for what stays alive — carried into a mark, a palette and an icon family the society can use on any notice, board or page.

The mark

AssisiCo-op Housing Society · Chembur

Nine rays for the nine existing buildings, a ring for the society that holds them, a canopy for the grove that is kept, and two verticals rising from it for what comes next. Minimum size 24 px; always with clear space equal to the canopy's width.

Type

Fraunces

Display — headings, titles, the film's captions

IBM Plex Sans

Text — body, notices

1,234,567 sq.ft · ₹100 Cr

IBM Plex Mono — every figure, tabular

Palette

Paper

--paper

Page ground

Ink

--ink

Text, rules, mark

Vermilion

--figure

Figures, the single accent

Canopy

--canopy

Retained greenery

Deep canopy

--canopy-deep

Green headings, icons

Brass

--brass

Warm highlight

Sand

--secondary

Panels, quiet blocks

Rule

--border

Hairlines, table rules

Icon set

Twelve icons on a 24 grid, 1.4 px stroke, rounded joins — one for each idea the redevelopment keeps returning to.

The grove
Towers
D.P. road
Carpet area
Corpus
Church
Club
Guarantee
Timeline
Documents
Members
Possession